총 114페이지
3페이지 본문시작
Contents
프로그램········································································································ 1
축사··············································································································· 3
기조연설········································································································ 5
섹션 Ⅰ.
발표 1. 옥외광고산업의 Digital Transformation에 따른 미래전략········· 13
(단국대 전종우 교수)
발표 2. 빅데이터를 활용한 광고노출량 측정 방안···································· 31
(동국대 김효규 교수)
섹션 Ⅱ.
발표 3. 디지털 옥외광고의 크리에이티브 전략········································· 49
(인천대 박진성 교수)
발표 4. 한글 간판 디자인 선호도에 대한 탐색적 연구····························· 65
(서울시립대 이유진 교수)
섹션 Ⅲ.
발표 5. 옥외광고통계의 구축 현황과 추진 방향······································· 83
(한국옥외광고센터 천용석 주임연구원)
발표 6. 옥외광고 법령개선을 위한 제언···················································· 97
(행정안전부 최윤종 사무관)
프로그램········································································································ 1
축사··············································································································· 3
기조연설········································································································ 5
섹션 Ⅰ.
발표 1. 옥외광고산업의 Digital Transformation에 따른 미래전략········· 13
(단국대 전종우 교수)
발표 2. 빅데이터를 활용한 광고노출량 측정 방안···································· 31
(동국대 김효규 교수)
섹션 Ⅱ.
발표 3. 디지털 옥외광고의 크리에이티브 전략········································· 49
(인천대 박진성 교수)
발표 4. 한글 간판 디자인 선호도에 대한 탐색적 연구····························· 65
(서울시립대 이유진 교수)
섹션 Ⅲ.
발표 5. 옥외광고통계의 구축 현황과 추진 방향······································· 83
(한국옥외광고센터 천용석 주임연구원)
발표 6. 옥외광고 법령개선을 위한 제언···················································· 97
(행정안전부 최윤종 사무관)
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