총 70페이지
10페이지 본문시작
목 차
Ⅰ. 서 론······················································································ 1
1. 연구의 배경 및 목적···················································································· 3
2. 연구의 방법 및 범위···················································································· 4
Ⅱ. 이론적 배경··············································································· 7
1. 옥외광고물의 허가·신고 제도····································································· 9
2. 경관에서 간판디자인의 역할···································································· 12
III. 조사 방법·················································································· 15
1. 조사 대상······································································································ 17
2. 조사 도구········································································································18
3. 분석 방법······································································································ 26
Ⅳ. 분석 결과 ··············································································· 27
1. 가로에서 5㎡ 미만 옥외광고물의 비중·················································· 29
2. 5㎡ 미만 옥외광고물의 디자인 변화에 따른 관찰자의 인식 변화····30
3. 5㎡ 이상 옥외광고물의 디자인 변화에 따른 관찰자의 인식 변화····38
Ⅰ. 서 론······················································································ 1
1. 연구의 배경 및 목적···················································································· 3
2. 연구의 방법 및 범위···················································································· 4
Ⅱ. 이론적 배경··············································································· 7
1. 옥외광고물의 허가·신고 제도····································································· 9
2. 경관에서 간판디자인의 역할···································································· 12
III. 조사 방법·················································································· 15
1. 조사 대상······································································································ 17
2. 조사 도구········································································································18
3. 분석 방법······································································································ 26
Ⅳ. 분석 결과 ··············································································· 27
1. 가로에서 5㎡ 미만 옥외광고물의 비중·················································· 29
2. 5㎡ 미만 옥외광고물의 디자인 변화에 따른 관찰자의 인식 변화····30
3. 5㎡ 이상 옥외광고물의 디자인 변화에 따른 관찰자의 인식 변화····38
10페이지 본문끝
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