총 86페이지
11페이지 본문시작
목 차
Ⅰ. 연구 개요 ··················································································· 1
1. 연구 목적 ···········································································································3
2. 연구 방법 ···········································································································9
Ⅱ. 디지털 사이니지 콘텐츠 효과평가 요인 유형화 ·······················13
1. 디지털 사이니지 콘텐츠 효과평가 요인: 상호작용성 ······························15
2. 디지털 사이니지 콘텐츠 효과평가 요인: 사용자 맥락성 ························19
3. 디지털 사이니지 콘텐츠 효과평가 요인: 확장성 ·····································25
4. 디지털 사이니지 콘텐츠 효과평가 요인: 공간성 ·····································29
5. 디지털 사이니지 콘텐츠 효과평가 요인: 영상 역동성 ····························33
6. 디지털 사이니지 콘텐츠 효과평가 요인들의 개념적 정의 ·····················37
Ⅲ. 디지털 사이니지 콘텐츠 효과평가 요인 우선순위 ····················39
1. 1차 차원 우선순위···························································································41
2. 2차 차원 우선순위···························································································43
3. 복합 차원 우선순위·························································································45
Ⅰ. 연구 개요 ··················································································· 1
1. 연구 목적 ···········································································································3
2. 연구 방법 ···········································································································9
Ⅱ. 디지털 사이니지 콘텐츠 효과평가 요인 유형화 ·······················13
1. 디지털 사이니지 콘텐츠 효과평가 요인: 상호작용성 ······························15
2. 디지털 사이니지 콘텐츠 효과평가 요인: 사용자 맥락성 ························19
3. 디지털 사이니지 콘텐츠 효과평가 요인: 확장성 ·····································25
4. 디지털 사이니지 콘텐츠 효과평가 요인: 공간성 ·····································29
5. 디지털 사이니지 콘텐츠 효과평가 요인: 영상 역동성 ····························33
6. 디지털 사이니지 콘텐츠 효과평가 요인들의 개념적 정의 ·····················37
Ⅲ. 디지털 사이니지 콘텐츠 효과평가 요인 우선순위 ····················39
1. 1차 차원 우선순위···························································································41
2. 2차 차원 우선순위···························································································43
3. 복합 차원 우선순위·························································································45
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