총 64페이지

목차
Ⅰ
연구 개요
1. 연구 목적··························································································································10
2. 연구 방법··························································································································18
Ⅱ
자유표시구역 디지털 사이니지 공공성 확보를 위한 고려 요인 유형화
1. 자유표시구역 디지털 사이니지 공공성 확보 고려 요인: 콘텐츠 가치성·······················21
2. 자유표시구역 디지털 사이니지 공공성 확보 요인: 콘텐츠-이용자 상호작용성············24
3. 자유표시구역 디지털 사이니지 공공성 확보 고려 요인: 공간성····································30
4. 자유표시구역 디지털 사이니지 공공성 확보 고려 요인: 영상 구현성···························33
5. 자유표시구역 옥외광고물 공공성 확보 고려 요인들의 개념적 정의······························36
Ⅲ
자유표시구역 옥외광고물 공공성 확보 고려 요인 우선순위
1. 응답 일관성 검토··············································································································38
2. 1차 요인 우선순위···········································································································39
3. 2차 요인 우선순위···········································································································39
4. 복합 우선순위···················································································································40
Ⅳ
논의 및 결론
1. 연구 결과 요약 및 결론···································································································42
2. 연구의 한계점 및 향후 연구를 위한 제언······································································46
참고문헌····························································································································47
설문지·······························································································································55
8

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