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디지털 사이니지 기술 발전단계 따른 서비스 특성····················································11
전통적인 옥외광고 효과 측정 모델············································································16
설문 참여자 인구통계학적 특성·················································································18
자유표시구역 옥외광고물 공공성 확보 고려 요인······················································36
자유표시구역 옥외광고물 공공성 차원별 C.R값························································38
자유표시구역 옥외광고물 공공성 확보를 위한 고려 요인 상대적 중요도·················41
상위 6대 자유표시구역 옥외광고물 공공성 확보 고려 요인·····································45
그림 목차
옥외광고물 자유표시구역 대상················································································14
9
디지털 사이니지 기술 발전단계 따른 서비스 특성····················································11
전통적인 옥외광고 효과 측정 모델············································································16
설문 참여자 인구통계학적 특성·················································································18
자유표시구역 옥외광고물 공공성 확보 고려 요인······················································36
자유표시구역 옥외광고물 공공성 차원별 C.R값························································38
자유표시구역 옥외광고물 공공성 확보를 위한 고려 요인 상대적 중요도·················41
상위 6대 자유표시구역 옥외광고물 공공성 확보 고려 요인·····································45
그림 목차
옥외광고물 자유표시구역 대상················································································14
9
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