총 34페이지

●미국:디지털옥외광고의증가로확고히전세계옥외광고수익1위달성
? MordorIntelligence(2017.1.15).GlobalDigitalSignageMarketByProduct(Kiosks,Menu
참고문헌
Boards,BillBoards,SignBoards),Type(Hardware,Software,Services),Applications
(Commercial,Industrial,Institutional,Infrastructure),Geography,Trends,Forecast(2017-2022).
OrbisResearch.
by-product-kiosks-menu-boards-bill-boards-sign-boards-type-hardware-software-services-
applications-commercial-industrial-institutional-infrastructure-geography-trends-
forecast-2017-2022>.
? Haynes,D.(2017.8.16).OAAASAYSU.S.OUTOFHOMEREVENUESUP1%FORYEAR;
DIGITALOOHISMAINDRIVER.Sixteen-nine.
oaaa-says-u-s-out-of-home-revenues-up-1-for-year-digital-ooh-is-main-driver/>.
? Parker,O.(8.7.2017).30%digitalgrowthsustainingOOHmarket:MagnareportwithAPAC
breakdown.Campaignasia.
sustaining-ooh-market-magna-report-with-apac-breakdown/438716>.
? Nicklin,S.(8.14.2017)OOHOutperformsTraditionalMediaAcrosstheGlobe.OAAA.
specialreports.oaaa.org/ooh-outperforms-traditional-media-across-the-globe/>.
? 미국옥외광고협회(8.9.2017).OOHADVERTISINGSPENDTOSOARTOUS$33BILLIONBY
2021.
Default.aspx>.
? MAGNA(9.20.2017).MAGNAADVERTISINGFORECASTS.USAdMarketContinuestoGrow
AsStrongDigitalSalesMakeupforTelevisionSlowdown.
wp-content/uploads/2017/09/MAGNA-US-Advertising-Forecast-Update_September-2017_
Final.pdf>.
? 미국옥외광고협회홈페이지.OUTOFHOMEADVERTISINGUP0.3%INQ12017.
StayConnected/NewsArticles/IndustryRevenue/tabid/322/id/4933/Default.aspx>.
? 미국옥외광고협회홈페이지.2017YTDQ2TotalOOHRevenue.
Public%20PDFs/OOH%20by%20Format%20Pie%20Chart%20-%20YTD%202017%20
thru%20Q2.pdf>.
? 미국옥외광고협회홈페이지.NumberofOutofHomeDisplays(2017).
Images/Number%20of%20Displays2017.PNG>.
2017옥외광고해외통신원연간활동보고서 263

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