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●캐나다:마리화나합법화에따른광고규제현황과전망및시사점
를주요홍보수단으로활용할것으로기대를모으고있다.
마리화나법의광고관련규제의상당부분은마리화나산업단체가자발적으로
작성한규제가이드라인에준하는것으로확인된다.한편,국내에서도주류및
담배와관련한규제정책을강화하고있으나규제위반사례도적지않으며,실
제성인,청소년층에서의음주율과흡연율은지속적으로증가하고있다.
따라서보다실효적인광고정책수립을위해우리정부는담배·주류산업계와
민간단체들을중심으로자발적인규제안과해외사례를참고하여기존국내광
고규제를보완,검토할필요가있다.
? mondaq,“Canada:CannabisLegalizedWithStrictAdvertisingAndPackagingRules”,
참고문헌
canada/x/714530/food+drugs+law/Cannabis+Legalized+with+Strict+Advertising+and+Packaging+Rules>.
? COMMB,“CannabisAdvertisingGuidelines”,.
? eMarketer,“DgitalTrends2018:OutlookfortheCanadianMarket”,
uploads/2017/11/Paul-Canada-Trends-2018_IAB.pdf>.
? GowlingWLG,“CannabisAdvertisingInCanada:WhatWeKnowRightNow”,
insights-resources/articles/2018/cannabis-advertising-in-canada/>.
? MediaPost,“IsMarijuanaAdvertisingGoingMainstream?”,
article/324919/is-marijuana-advertising-going-mainstream.html>.
? GovernmentofCanada,“BillC-45,theCannabisAct,passedinSenate”,
canada/news/2018/06/bill-c-45-the-cannabis-act-passed-in-senate.html>.
? WinnipegFreePress,“StrategiesinManitobadifferforloomingpotlegalization”,
winnipegfreepress.com/local/strategies-differ-for-looming-pot-legalization-411445975.html>.
? StrategyOnline.ca,“Cannabisproducersoutlinetheiradvertisingproposal”,
ca/2017/11/08/cannabis-producers-outline-their-advertising-proposal/>.
? GlobalNews,“CannabisbillboardsinSask.‘pokingthebear’:marijuanadispensaryowner”,
globalnews.ca/news/3190573/cannabis-billboards-in-sask-poking-the-bear-marijuana-dispensary-owner/>.
? SignMedia,“CanadianOOHcontinuestoshineatObies”,
to-shine-at-obies/>.
2018옥외광고해외통신원연간활동보고서 293
를주요홍보수단으로활용할것으로기대를모으고있다.
마리화나법의광고관련규제의상당부분은마리화나산업단체가자발적으로
작성한규제가이드라인에준하는것으로확인된다.한편,국내에서도주류및
담배와관련한규제정책을강화하고있으나규제위반사례도적지않으며,실
제성인,청소년층에서의음주율과흡연율은지속적으로증가하고있다.
따라서보다실효적인광고정책수립을위해우리정부는담배·주류산업계와
민간단체들을중심으로자발적인규제안과해외사례를참고하여기존국내광
고규제를보완,검토할필요가있다.
? mondaq,“Canada:CannabisLegalizedWithStrictAdvertisingAndPackagingRules”,
참고문헌
canada/x/714530/food+drugs+law/Cannabis+Legalized+with+Strict+Advertising+and+Packaging+Rules>.
? COMMB,“CannabisAdvertisingGuidelines”,.
? eMarketer,“DgitalTrends2018:OutlookfortheCanadianMarket”,
uploads/2017/11/Paul-Canada-Trends-2018_IAB.pdf>.
? GowlingWLG,“CannabisAdvertisingInCanada:WhatWeKnowRightNow”,
insights-resources/articles/2018/cannabis-advertising-in-canada/>.
? MediaPost,“IsMarijuanaAdvertisingGoingMainstream?”,
article/324919/is-marijuana-advertising-going-mainstream.html>.
? GovernmentofCanada,“BillC-45,theCannabisAct,passedinSenate”,
canada/news/2018/06/bill-c-45-the-cannabis-act-passed-in-senate.html>.
? WinnipegFreePress,“StrategiesinManitobadifferforloomingpotlegalization”,
winnipegfreepress.com/local/strategies-differ-for-looming-pot-legalization-411445975.html>.
? StrategyOnline.ca,“Cannabisproducersoutlinetheiradvertisingproposal”,
ca/2017/11/08/cannabis-producers-outline-their-advertising-proposal/>.
? GlobalNews,“CannabisbillboardsinSask.‘pokingthebear’:marijuanadispensaryowner”,
globalnews.ca/news/3190573/cannabis-billboards-in-sask-poking-the-bear-marijuana-dispensary-owner/>.
? SignMedia,“CanadianOOHcontinuestoshineatObies”,
to-shine-at-obies/>.
2018옥외광고해외통신원연간활동보고서 293
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