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CONTENTS
자유표시구역옥외광고물공공성확보를위한고려요인탐색
Ⅰ.연구개요·····································································································10
1.연구목적···································································································10
2.연구방법···································································································18
Ⅱ.자유표시구역디지털사이니지공공성확보를위한고려요인유형화···········21
1.자유표시구역디지털사이니지공공성확보고려요인:콘텐츠가치성········21
2.자유표시구역디지털사이니지공공성확보요인:콘텐츠-이용자상호작용성·24
3.자유표시구역디지털사이니지공공성확보고려요인:공간성···················30
4.자유표시구역디지털사이니지공공성확보고려요인:영상구현성···········33
5.자유표시구역옥외광고물공공성확보고려요인들의개념적정의··············36
Ⅲ.자유표시구역옥외광고물공공성확보고려요인우선순위···························38
1.응답일관성검토·······················································································38
2.1차요인우선순위·····················································································39
3.2차요인우선순위·····················································································39
4.복합우선순위····························································································40
Ⅳ.논의및결론································································································42
1.연구결과요약및결론··············································································42
2.연구의한계점및향후연구를위한제언····················································46
참고문헌········································································································47
설문지············································································································55
자유표시구역옥외광고물공공성확보를위한고려요인탐색
Ⅰ.연구개요·····································································································10
1.연구목적···································································································10
2.연구방법···································································································18
Ⅱ.자유표시구역디지털사이니지공공성확보를위한고려요인유형화···········21
1.자유표시구역디지털사이니지공공성확보고려요인:콘텐츠가치성········21
2.자유표시구역디지털사이니지공공성확보요인:콘텐츠-이용자상호작용성·24
3.자유표시구역디지털사이니지공공성확보고려요인:공간성···················30
4.자유표시구역디지털사이니지공공성확보고려요인:영상구현성···········33
5.자유표시구역옥외광고물공공성확보고려요인들의개념적정의··············36
Ⅲ.자유표시구역옥외광고물공공성확보고려요인우선순위···························38
1.응답일관성검토·······················································································38
2.1차요인우선순위·····················································································39
3.2차요인우선순위·····················································································39
4.복합우선순위····························································································40
Ⅳ.논의및결론································································································42
1.연구결과요약및결론··············································································42
2.연구의한계점및향후연구를위한제언····················································46
참고문헌········································································································47
설문지············································································································55
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