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참고문헌
advertising on buyers’ perceptions of acquisition value, transaction value,
and behavioral intentions. Journal of marketing, 62(2), 46-59
Han, S. H.(2011). A study on the consumption value and the consumption satisfaction
of smart phone users. Journal of Consumer Studies, 22(3), 233-260.
Lin, H. H., & Wang, Y. S. (2006). An examination of the determinants of customer
loyalty in mobile commerce contexts. Information & Management, 43(3),
271~282.
McLeod, J., Daily, K., Guo, Z., Eveland, W., Bayer, J., Yang, S. et al.(1996). Community
integration, local media use, and democratic processes. Communication
Research, 23, 179∼209.
Mesch, G. S. & Talmud, I.(2010). Internet connectivity, community participation,
and place attachment: A longitudinal study. American Behavioral Scientist,
53, 1095∼1110.
Norm Chait (2021). DOOH Grow Trajectory in 2021, STREET FIGHT,
https://streetfightmag.com/2021/02/10/dooh-growth-trajectory-in-2021/#.Y
NgpBOgzaUk.
Patterson, P. G., & Spreng, R. A.(1997). Modelling the relationship between perceived
value, satisfaction and repurchase intentions in a business?to?business, services
context: an empirical examination. International Journal of service Industry
management.
Rothenbuhler, E. W., Mullen, L. J., DeLaurell, R., & Ryu, C. R.(1996). Communication,
community attachment, and involvement. Journalism & Mass Communication
Quarterly, 73, 445∼466.
Stamm, K. R., Emig, A. G., & Hesse, M. B.(1997). The contribution of local media
to community involvement. Journalism & Mass Communication Quarterly, 74,
97∼107.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The
development of a multiple item scale. Journal of retailing, 77(2), 203-220.
Tam, J. L. (2004). Customer satisfaction, service quality and perceived value: an
integrative model. Journal of marketing management, 20(7-8), 897-917.
Vedadi, A., & Warkentin, M. (2016). Continuance intention on using mobile
banking applications: A replication study of information systems continuance
model. AIS Transactions on Replication Research, 2(1), 7.
67
advertising on buyers’ perceptions of acquisition value, transaction value,
and behavioral intentions. Journal of marketing, 62(2), 46-59
Han, S. H.(2011). A study on the consumption value and the consumption satisfaction
of smart phone users. Journal of Consumer Studies, 22(3), 233-260.
Lin, H. H., & Wang, Y. S. (2006). An examination of the determinants of customer
loyalty in mobile commerce contexts. Information & Management, 43(3),
271~282.
McLeod, J., Daily, K., Guo, Z., Eveland, W., Bayer, J., Yang, S. et al.(1996). Community
integration, local media use, and democratic processes. Communication
Research, 23, 179∼209.
Mesch, G. S. & Talmud, I.(2010). Internet connectivity, community participation,
and place attachment: A longitudinal study. American Behavioral Scientist,
53, 1095∼1110.
Norm Chait (2021). DOOH Grow Trajectory in 2021, STREET FIGHT,
https://streetfightmag.com/2021/02/10/dooh-growth-trajectory-in-2021/#.Y
NgpBOgzaUk.
Patterson, P. G., & Spreng, R. A.(1997). Modelling the relationship between perceived
value, satisfaction and repurchase intentions in a business?to?business, services
context: an empirical examination. International Journal of service Industry
management.
Rothenbuhler, E. W., Mullen, L. J., DeLaurell, R., & Ryu, C. R.(1996). Communication,
community attachment, and involvement. Journalism & Mass Communication
Quarterly, 73, 445∼466.
Stamm, K. R., Emig, A. G., & Hesse, M. B.(1997). The contribution of local media
to community involvement. Journalism & Mass Communication Quarterly, 74,
97∼107.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The
development of a multiple item scale. Journal of retailing, 77(2), 203-220.
Tam, J. L. (2004). Customer satisfaction, service quality and perceived value: an
integrative model. Journal of marketing management, 20(7-8), 897-917.
Vedadi, A., & Warkentin, M. (2016). Continuance intention on using mobile
banking applications: A replication study of information systems continuance
model. AIS Transactions on Replication Research, 2(1), 7.
67
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