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Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology
acceptance model: Four longitudinal field studies. Management Science,
46(2), 186~204.
Viswanath, K., Finnegan, J. R. Jr., Rooney, B., & Potter, J.(1990). Community ties
in a rural midwest community and use of newspapers and cable television.
Journalism Quarterly, 67, 899¡911.
Yang, Y., Liu, Y., Li, H., & Yu, B. (2015). Understanding perceied risks in mobile
payment acceptance. Industrial Management & Data Systems, 115(2), 253-269.
Yang, K. C. C. (2003). Internet users¡¯ attitudes toward and beliefs about internet
advertising: An exploratory research from Taiwan. Journal of International
Consumer Marketing, 15(4), 43~65.
Zaichkowsky, J. L. (1985). Measuring the involvement construct. Journal of
Consumer Research, 12(3), 341¡352.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end
model and s nthesis of evidence. Journal of marketing, 52(3), 2-22.
68
Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology
acceptance model: Four longitudinal field studies. Management Science,
46(2), 186~204.
Viswanath, K., Finnegan, J. R. Jr., Rooney, B., & Potter, J.(1990). Community ties
in a rural midwest community and use of newspapers and cable television.
Journalism Quarterly, 67, 899¡911.
Yang, Y., Liu, Y., Li, H., & Yu, B. (2015). Understanding perceied risks in mobile
payment acceptance. Industrial Management & Data Systems, 115(2), 253-269.
Yang, K. C. C. (2003). Internet users¡¯ attitudes toward and beliefs about internet
advertising: An exploratory research from Taiwan. Journal of International
Consumer Marketing, 15(4), 43~65.
Zaichkowsky, J. L. (1985). Measuring the involvement construct. Journal of
Consumer Research, 12(3), 341¡352.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end
model and s nthesis of evidence. Journal of marketing, 52(3), 2-22.
68
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