총 89페이지

andinternationally),theOMAsuggeststhatdigital
- At100km/h,stoppingsightdistancewith2.5
advertisementsshouldhaveadwelltimeofeight
secondreactiontimeis170metres.
seconds.
Movingforward,thepoliciesandregulations
Ininnercitylocationswherethespeedlimitisless
establishedbyotherjurisdictionsareaimedat
than70km/h,thespacingbetweenbillboardsshould
mitigatingthefeaturesofdigitalbillboardsthatcould
beconsideredonameritbasistoallowforthe
contributetodriverdistraction.Theserelatetothe
consolidationofsigns.
sign’smessagedwelltime,messagetransitiontime,
illuminationofthesignandwhethertheoperationof
Someguidelinesinclude:
thesignisstaticoranimated.Therefore,basedon
?Onlyonedigitalbillboardshallbepermittedata
thereviewofthecurrentinternationalandnational
singlelocationonafreewayormotorwayfacing
policiesandregulationsfordigitalbillboardsandof
thesamedirection.
?Nomessagesequencingispermittedbetween
themostrecentresearchfindings,theOMA
recommendsthefollowingstandardsforthe
twoormoreadvertisingcopiesonthesamedigital
implementationofdigitalbillboardsinAustralia:
billboard.
?Digitalbillboardsshallcontainadefaultdesignthat
?Eachmessageorcopyshallremainfixedfora
willfreezethedeviceinonepositionifa
maximumof8seconds,with5-7secondsbeing
malfunctionoccurs.Pleasenote,however,thaton
therecommendeddwelltimedependingonthe
thesmallnumberofsignsthatcurrentlyexist,
sign’slocation(forexample,signswithadwell
OMAmembershavevoluntarilyinstalledCCTV
timeof5secondswouldbeappropriateinlower
camerastoconstantlymonitortheoperationofthe
speedcommercialenvironments,whereas7
sign.
?Thelightemittedfromadigitalbillboardshallnot
secondswouldbemoreappropriateonfreeways
andmotorways).WhilsttheOMAhasreviewedthe
exceedacertainthresholdoverambientlight
formulaproposedbyWachtel(2009)toset
levels.TheOMAwillconsultwithlocallighting
messagedurationsonacase-by-casebasis,it
engineersonthismattertodeterminethemost
wouldbedifficultforregulatorstokeeptrackof
appropriatestandardforlocalconditions.
andenforcetheseapprovedintervals.
?Digitalbillboardsmusthaveautomaticdimming
?Thetransitiontimebetweenmessagesshallbeno
capability.
longerthan1secondtoreducethelikelihoodofa
driverperceivinganyblankingofthedisplay
Bothstaticandanimateddigitalbillboardsshallbe
screen.
consideredforplanningpermitsontheirindividual
?Digitalbillboardsshouldbespacedwithin150
merits.Toavoidsituationswherethedigitalbillboard
linearmetresofeachotheriftheyarelocatedon
maybemistakenasatrafficsignal,the
thesamesideoftheroadonafreewayor
advertisementcopyshouldnotbedominatedbythe
motorwayonly.Thisisbasedonstandards
coloursred,yelloworgreenincombinationifitisto
adoptedbyamajorityofstatesintheUSAandis
belocatedneartrafficlights.TheOMAwilldevelop
relativelyconsistentwiththefollowingstopping
guidelinesforcreativeagenciestoensurethatthe
sightdistances(distancerequiredtostopavehicle
amountofinformationdisplayedonadigitalbillboard
travellingatacertainspeedsafely):
iskepttoaminimum.
- At80km/h,stoppingsightdistancewith2.5
secondreactiontimeis114metres.
- At90km/h,stoppingsightdistancewith2.5
secondreactiontimeis140metres.
85

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