총 96페이지
92페이지 본문시작
?최민욱 (2006). 옥외광고 효과에 관한 이론적 연구. OOH 광고학연구, 3(2), 35-54.
?하귀룡, 이경탁 (2011). 국내 주요 광고주의 광고비 효율성 분석. 대한경영학회지, 24(6), 3655-3675.
?한국옥외광고센터 (2015). 2014 옥외광고 산업통계.
?한국옥외광고센터 (2016a). 2015 옥외광고 산업통계.
?한국옥외광고센터 (2016b). 옥외광고 산업발전 종합계획 수립 연구.
?한국옥외광고센터 (2017). 2016 옥외광고 산업통계.
?Ashley,R.,Granger,C.W.J.,&Schmalensee,R.(1980).Advertisingandaggregateconsumption:
An analysis of causality. Econometrica, 48(5), 1149-1167.
?Bhargava,M.,&Donthu,N.(1999).Salesresponsetooutdooradvertising.JournalofAdvertising
Research, 39(4), 7-7.
?Calfee, J. E., & Ringold, D. J. (1994). The 70% majority: Enduring consumer beliefs about
advertising, Journal of Public Policy and Marketing, 13(2), 228-238.
?Callahan, F. X. (1986). Advertising and economic development. International Journal of
Advertising, 5(3), 215-224.
?Crosett, K. (2014). Rapid growth rate predicted for digital out-of-home media. Audience Scan,
14March14.Availableonlineat:http://www.audiencescan.com/rapid-growth-rate-predicted-
digital-home-media/#.U-TQf1Z0xjY
?Davenport,T.H.,&Beck,J.C.(2001).Theattentioneconomy:Understandingthenewcurrency
of business. Harvard Business Press.
?Ewing, M. T., & Jones, J. P. (2000). Agency beliefs in the power of advertising. International
Journal of Advertising, 19(3), 335-348.
?Fare, R., Grosskopf, S., Seldon, B. J., & Tremblay, V. J. (2004). Advertising efficiency and the
choiceofmediamix:ACaseofBeer.InternationalJournalofIndustrialOrganization,22,503-76.
?Farris, P. W., & Albion, M. S. (1980). The impact of advertising on the price of consumer
products. The Journal of Marketing, 17-35.
?Franke, G. R., & Taylor, C. R. (2017). Public perceptions of billboards: A meta-analysis. Journal
of Advertising, 46(3), 395-410.
?Iveson, K. (2012). Branded cities: outdoor advertising, urban governance, and the outdoor
media landscape. Antipode, 44(1), 151-174.
?Jones, J. P. (1985). Is total advertising going up or down? International Journal of Advertising,
4(1), 47-64.
?Luo, X., & Donthu, N. (2001). Benchmarking advertising efficiency, Journal of Advertising
Research , 42(December), 7-18.
?Picard, R. G. (2001). Effects of recessions on advertising expenditures: An exploratory study of
economic downturns in nine developed nations. The Journal of Media Economics, 14(1), 1-14.
?Shaver, M. A., & Shaver, D. (2005, June). Changes in the levels of advertising expenditures
during recessionary periods: A study of advertising performance in eight countries. Paper
presented at the Asian-American Academy of Advertising, Hong Kong.
?Swerdlow, R. A., & Blessios, V. I. (1993). A model for predicting advertising expenditures: An
inter-industry comparison. International Journal of Advertising, 12(2), 143-153.
92│2018옥외광고산업분석보고서
?하귀룡, 이경탁 (2011). 국내 주요 광고주의 광고비 효율성 분석. 대한경영학회지, 24(6), 3655-3675.
?한국옥외광고센터 (2015). 2014 옥외광고 산업통계.
?한국옥외광고센터 (2016a). 2015 옥외광고 산업통계.
?한국옥외광고센터 (2016b). 옥외광고 산업발전 종합계획 수립 연구.
?한국옥외광고센터 (2017). 2016 옥외광고 산업통계.
?Ashley,R.,Granger,C.W.J.,&Schmalensee,R.(1980).Advertisingandaggregateconsumption:
An analysis of causality. Econometrica, 48(5), 1149-1167.
?Bhargava,M.,&Donthu,N.(1999).Salesresponsetooutdooradvertising.JournalofAdvertising
Research, 39(4), 7-7.
?Calfee, J. E., & Ringold, D. J. (1994). The 70% majority: Enduring consumer beliefs about
advertising, Journal of Public Policy and Marketing, 13(2), 228-238.
?Callahan, F. X. (1986). Advertising and economic development. International Journal of
Advertising, 5(3), 215-224.
?Crosett, K. (2014). Rapid growth rate predicted for digital out-of-home media. Audience Scan,
14March14.Availableonlineat:http://www.audiencescan.com/rapid-growth-rate-predicted-
digital-home-media/#.U-TQf1Z0xjY
?Davenport,T.H.,&Beck,J.C.(2001).Theattentioneconomy:Understandingthenewcurrency
of business. Harvard Business Press.
?Ewing, M. T., & Jones, J. P. (2000). Agency beliefs in the power of advertising. International
Journal of Advertising, 19(3), 335-348.
?Fare, R., Grosskopf, S., Seldon, B. J., & Tremblay, V. J. (2004). Advertising efficiency and the
choiceofmediamix:ACaseofBeer.InternationalJournalofIndustrialOrganization,22,503-76.
?Farris, P. W., & Albion, M. S. (1980). The impact of advertising on the price of consumer
products. The Journal of Marketing, 17-35.
?Franke, G. R., & Taylor, C. R. (2017). Public perceptions of billboards: A meta-analysis. Journal
of Advertising, 46(3), 395-410.
?Iveson, K. (2012). Branded cities: outdoor advertising, urban governance, and the outdoor
media landscape. Antipode, 44(1), 151-174.
?Jones, J. P. (1985). Is total advertising going up or down? International Journal of Advertising,
4(1), 47-64.
?Luo, X., & Donthu, N. (2001). Benchmarking advertising efficiency, Journal of Advertising
Research , 42(December), 7-18.
?Picard, R. G. (2001). Effects of recessions on advertising expenditures: An exploratory study of
economic downturns in nine developed nations. The Journal of Media Economics, 14(1), 1-14.
?Shaver, M. A., & Shaver, D. (2005, June). Changes in the levels of advertising expenditures
during recessionary periods: A study of advertising performance in eight countries. Paper
presented at the Asian-American Academy of Advertising, Hong Kong.
?Swerdlow, R. A., & Blessios, V. I. (1993). A model for predicting advertising expenditures: An
inter-industry comparison. International Journal of Advertising, 12(2), 143-153.
92│2018옥외광고산업분석보고서
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