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?Taylor, C. R. (1997). A technology whose time has come or the same old litter on a stick? An
analysis of changeable message billboards. Journal of Public Policy and Marketing, 16(2), 179-
186.
?Taylor, C. R. (2015). Creating win-win situations via advertising: new developments in digital
out-of-home advertising, International Journal of Advertising, 34(2), 177-180.
?Taylor, C. R., & Franke, G. R. (2003). Business perceptions of the role of billboards in the US
economy. Journal of Advertising Research, 43(2), 150-161.
?Taylor, C. R., & Taylor, J. C. (1994). Regulatory issues in outdoor advertising: A content analysis
of billboards. Journal of Public Policy and Marketing 13(1), 97-108.
?Thomas,R.R.,Barr,W.L.,&Slocum,J.W.(1998).Aprocessforevaluatingretailstoreefficiency:
A restricted DEA approach. International Journal of Research in Marketing, 15(5), 487-503.
?Van der Wurff, R., Bakker, P., & Picard, R. G. (2008). Economic growth and advertising
expenditures in different media in different countries. Journal of Media Economics, 21(1), 28-52.
?Wilson,R.T.,&Till,B.D.(2011).Effectsofoutdooradvertising:Doeslocationmatter?.Psychology
and Marketing, 28(9), 909-933.
?Woodside,A.G.(1990).Outdooradvertisingasexperiments.JournaloftheAcademyofMarketing
Science, 18(3), 229-237.
?World Health Organization. 2015. Urban population growth. Available online at: http://www.who.
int/gho/urban_health/situation_trends/urban_population_growth_text/en/
지역경제활성화와옥외광고산업가치에관한탐색적연구│ 93
analysis of changeable message billboards. Journal of Public Policy and Marketing, 16(2), 179-
186.
?Taylor, C. R. (2015). Creating win-win situations via advertising: new developments in digital
out-of-home advertising, International Journal of Advertising, 34(2), 177-180.
?Taylor, C. R., & Franke, G. R. (2003). Business perceptions of the role of billboards in the US
economy. Journal of Advertising Research, 43(2), 150-161.
?Taylor, C. R., & Taylor, J. C. (1994). Regulatory issues in outdoor advertising: A content analysis
of billboards. Journal of Public Policy and Marketing 13(1), 97-108.
?Thomas,R.R.,Barr,W.L.,&Slocum,J.W.(1998).Aprocessforevaluatingretailstoreefficiency:
A restricted DEA approach. International Journal of Research in Marketing, 15(5), 487-503.
?Van der Wurff, R., Bakker, P., & Picard, R. G. (2008). Economic growth and advertising
expenditures in different media in different countries. Journal of Media Economics, 21(1), 28-52.
?Wilson,R.T.,&Till,B.D.(2011).Effectsofoutdooradvertising:Doeslocationmatter?.Psychology
and Marketing, 28(9), 909-933.
?Woodside,A.G.(1990).Outdooradvertisingasexperiments.JournaloftheAcademyofMarketing
Science, 18(3), 229-237.
?World Health Organization. 2015. Urban population growth. Available online at: http://www.who.
int/gho/urban_health/situation_trends/urban_population_growth_text/en/
지역경제활성화와옥외광고산업가치에관한탐색적연구│ 93
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