총 197페이지
4페이지 본문시작
Ⅲ. 옥외광고 산업진흥을 위한 발전 전략··································115
1. 옥외광고물 자유표시구역의 성공적 정착을 위한 방안····················115
1) 옥외광고물 자유표시구역에 관한 산업계의견(FGI)··································115
2) 옥외광고물 자유표시구역에 대한 결론······················································121
3) 옥외광고물 자유표시구역 관련 법령안 개선방향 ···································125
2. 디지털 광고 등을 포함한 신매체 관련 법안 개선 방향··················131
1) 디지털 광고 등을 포함한 신매체 관련 산업계 의견(FGI)·······················131
2) 디지털 광고 등을 포함한 신매체에 대한 결론·········································138
3) 디지털 광고 등을 포함한 신매체 관련 법안 개선 방향·························141
3. 한시적 옥외광고물에 대한 발전 방안·················································144
1) 한시적 옥외광고물에 대한 산업계 FGI ····················································144
2) 한시적 옥외광고물에 대한 결론·································································150
3) 한시적 옥외광고물과 관련된 법안 개선 방향··········································152
4. 불법광고물 감소를 위한 제도 개선 방안 ·········································154
1) 불법광고물 감소를 위한 산업계 FGI ························································154
2) 불법광고물 감소에 관한 결론·····································································161
3) 불법광고물 감소를 위한 법안 개선 방향··················································163
5. 옥외광고진흥원 도입을 위한 방안······················································164
1) 옥외광고진흥원 도입에 관한 결론·····························································164
2) 옥외광고진흥원 도입을 위한 법안 개선 방향 ·········································165
Ⅳ. 결론···························································································167
1. 옥외광고물 자유표시구역 신설····························································167
2. 디지털 광고 등을 포함한 신매체 도입···············································169
3. 한시적 옥외광고물 자유표시구역 신설···············································170
4. 불법광고물 감소를 위한 제도 개선방안·············································171
5. 옥외광고진흥원 도입·············································································173
- ii -
1. 옥외광고물 자유표시구역의 성공적 정착을 위한 방안····················115
1) 옥외광고물 자유표시구역에 관한 산업계의견(FGI)··································115
2) 옥외광고물 자유표시구역에 대한 결론······················································121
3) 옥외광고물 자유표시구역 관련 법령안 개선방향 ···································125
2. 디지털 광고 등을 포함한 신매체 관련 법안 개선 방향··················131
1) 디지털 광고 등을 포함한 신매체 관련 산업계 의견(FGI)·······················131
2) 디지털 광고 등을 포함한 신매체에 대한 결론·········································138
3) 디지털 광고 등을 포함한 신매체 관련 법안 개선 방향·························141
3. 한시적 옥외광고물에 대한 발전 방안·················································144
1) 한시적 옥외광고물에 대한 산업계 FGI ····················································144
2) 한시적 옥외광고물에 대한 결론·································································150
3) 한시적 옥외광고물과 관련된 법안 개선 방향··········································152
4. 불법광고물 감소를 위한 제도 개선 방안 ·········································154
1) 불법광고물 감소를 위한 산업계 FGI ························································154
2) 불법광고물 감소에 관한 결론·····································································161
3) 불법광고물 감소를 위한 법안 개선 방향··················································163
5. 옥외광고진흥원 도입을 위한 방안······················································164
1) 옥외광고진흥원 도입에 관한 결론·····························································164
2) 옥외광고진흥원 도입을 위한 법안 개선 방향 ·········································165
Ⅳ. 결론···························································································167
1. 옥외광고물 자유표시구역 신설····························································167
2. 디지털 광고 등을 포함한 신매체 도입···············································169
3. 한시적 옥외광고물 자유표시구역 신설···············································170
4. 불법광고물 감소를 위한 제도 개선방안·············································171
5. 옥외광고진흥원 도입·············································································173
- ii -
4페이지 본문끝
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