총 84페이지

참/고/자/료
MISSION?01
Copley,J.(2019).Foundationsforthenextfrontier-VerifyingdatainacomplexOOHworld.Retrievedfrom
https://www.bandt.com.au/foundations-next-frontier-verifying-data-complex-ooh-world/
Doctor,D.(2017).Isthereaviewabilitycrisisinoutofhome?Retrievedfromhttp://www.adnews.com.au/
news/is-there-a-viewability-crisis-in-out-of-home
Goldberg,K.(2017).Credibility:Theobstacletoprogrammaticadbuyingindigitalsignage.Retrievedfrom
https://www.realdigitalmedia.com/digital-signage-blog/digital-signage-ad-buying/
MISSION?02MISSION?03MISSION?04
OutdoorMediaAssociation.(2019).MOVEFactSheets.Retrievedfromhttp://moveoutdoor.com.au/system/
resources/W1siZiIsIjIwMTkvMTAvMjgvMTRfMjBfMzNfNzg1XzIwMTlfTU9WRV9mYWN0X3NoZWV0c18yNS4x
MF8ucGRmIl1d/2019%20MOVE%20fact%20sheets-25.10%C6%92.pdf
OutdoorMediaAssociation.(2019).TheMOVESystem.Retrievedfromhttp://moveoutdoor.com.au/system/
resources/W1siZiIsIjIwMTMvMDUvMjkvMTZfMThfNDBfNTYzX1RoZV9NT1ZFX1N5c3RlbS5wZGYiXV0/
The_MOVE_System.pdf
Page,R.(2019).MOVElookstoneuroscience-basedmetricforoutdooradvertising.Retrievedfromhttps://
www.cmo.com.au/article/662396/move-looks-neuroscience-based-metric-outdoor-advertising/
PricewaterhouseCoopersAustralia.(2019).AustralianEntertainment&MediaOutlook2019-2023.Retrieved
fromhttps://www.pwc.com.au/industry/entertainment-and-media-trends-analysis/outlook.html
Stott,M.(2019).DOOHcampaigndeliveryreportingintoday’smulti-platformworld.RetrievedfromDOOH
campaigndeliveryreportingintoday’smulti-platformworld
2020옥외광고해외통신원연간활동보고서┃085

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