총 106페이지
106페이지 본문시작
참/고/자/료
MISSION?01MISSION?03MISSION?04
Kerr,F.,&Maze,L.(2019).Theart&scienceoflookingup:Transformingourbrains,bodies,relationships,and
experienceoftheworldbythesimpleactoflookingup.OutdoorMediaAssociation.
OutdoorMedia Association.(2020).Howtouseoutdooradvertisingtoinfluence:ADrinkWisecase
study.Retrievedfromhttps://www.oma.org.au/sites/default/files/uploaded-content/field_f_content_file/
aooh_february_2020_final.pdf
OutdoorMediaAssociation.(2020).Contextincreasescampaigneffectiveness.Retrievedfromhttps://
MISSION?02
www.oma.org.au/sites/default/files/uploaded-content/field_f_content_file/aooh_may_2020_final.pdf
OutdoorMediaAssociation.(2018).DrinkingandTeens:AustralianParentsEncouragedtoDisplayGoodRole
ModellingBehavioursatHome.Retrievedfromhttps://www.oma.org.au/sites/default/files/uploaded-content/
website-content/170918_drinkwise_and_the_oma_remind_parents_to_drinkwise_in_front_of_their_kids.pdf
OutdoorMediaAssociation.(2020).MOVEinvests$1.3millionintophaseoneofitsdigitalmeasurement
project.Retrievedfromhttps://www.oma.org.au/news/move-invests-13-million-phase-one-its-digital-
measurement-project
OutdoorMediaAssociation.(2019).Outofhome(OOH)advertisingdeliversreach,engagement,andaction:A
2019Nielsenstudy(USA)showsthepowerofOOH.Retrievedfromhttps://www.oma.org.au/sites/default/
files/uploaded-content/website-content/august_2019_-_ooh_delivers_reach_engagement_and_action.pdf
OutdoorMediaAssociation.(2020).Surveyresultsrevealpeoplearelookingupmore.Retrievedfromhttps://
www.oma.org.au/resources/january-2020-survey-results-reveal-people-are-looking-more
Quividi.(2014).4.6seconds:Theaverageattentiontimeindigitalsignage.Retrievedfromhttps://
quividi.com/4-6-seconds-the-average-attention-time/
Quividi.(2019).Screentest:Optus,ScentreGroupBrandSpaceandQuividilaunchtheSamsungGalaxyS10.
Retrievedfromhttps://quividi.com/case-studies/scentre-group-brandspace-optus/
2020옥외광고해외통신원연간활동보고서┃193
MISSION?01MISSION?03MISSION?04
Kerr,F.,&Maze,L.(2019).Theart&scienceoflookingup:Transformingourbrains,bodies,relationships,and
experienceoftheworldbythesimpleactoflookingup.OutdoorMediaAssociation.
OutdoorMedia Association.(2020).Howtouseoutdooradvertisingtoinfluence:ADrinkWisecase
study.Retrievedfromhttps://www.oma.org.au/sites/default/files/uploaded-content/field_f_content_file/
aooh_february_2020_final.pdf
OutdoorMediaAssociation.(2020).Contextincreasescampaigneffectiveness.Retrievedfromhttps://
MISSION?02
www.oma.org.au/sites/default/files/uploaded-content/field_f_content_file/aooh_may_2020_final.pdf
OutdoorMediaAssociation.(2018).DrinkingandTeens:AustralianParentsEncouragedtoDisplayGoodRole
ModellingBehavioursatHome.Retrievedfromhttps://www.oma.org.au/sites/default/files/uploaded-content/
website-content/170918_drinkwise_and_the_oma_remind_parents_to_drinkwise_in_front_of_their_kids.pdf
OutdoorMediaAssociation.(2020).MOVEinvests$1.3millionintophaseoneofitsdigitalmeasurement
project.Retrievedfromhttps://www.oma.org.au/news/move-invests-13-million-phase-one-its-digital-
measurement-project
OutdoorMediaAssociation.(2019).Outofhome(OOH)advertisingdeliversreach,engagement,andaction:A
2019Nielsenstudy(USA)showsthepowerofOOH.Retrievedfromhttps://www.oma.org.au/sites/default/
files/uploaded-content/website-content/august_2019_-_ooh_delivers_reach_engagement_and_action.pdf
OutdoorMediaAssociation.(2020).Surveyresultsrevealpeoplearelookingupmore.Retrievedfromhttps://
www.oma.org.au/resources/january-2020-survey-results-reveal-people-are-looking-more
Quividi.(2014).4.6seconds:Theaverageattentiontimeindigitalsignage.Retrievedfromhttps://
quividi.com/4-6-seconds-the-average-attention-time/
Quividi.(2019).Screentest:Optus,ScentreGroupBrandSpaceandQuividilaunchtheSamsungGalaxyS10.
Retrievedfromhttps://quividi.com/case-studies/scentre-group-brandspace-optus/
2020옥외광고해외통신원연간활동보고서┃193
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