총 116페이지
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참고자료
Analytic Partners. (2019). ROI 3.0 ?
The foundations of market mix success: How out of home media drives advertising ROI. oOh!media.
https://oohmedia.com.au/ROI-Report
oOh!media. (2021a). Case studies: Flipspot.
https://oohmedia.com.au/flipspot/
oOh!media. (2021b). Case studies: Nash+Banks.
https://oohmedia.com.au/nashbanks/
Outdoor Media Association. (2014b). A healthy media plan.
https://www.oma.org.au/healthy-media-plan
MISSION03
Outdoor Media Association. (2014a). The role of Out of Home.
https://www.oma.or.au/role-out-home
Outdoor Media Association. (2020). Industry performance.
https://www.oma.org.au/Industry-Performance
Outdoor Media Association. (2021). Building MOVE 2.0.
https://www.oma.org.au/building-move-2
2021옥외광고해외통신원연간활동보고서 ┃321
Analytic Partners. (2019). ROI 3.0 ?
The foundations of market mix success: How out of home media drives advertising ROI. oOh!media.
https://oohmedia.com.au/ROI-Report
oOh!media. (2021a). Case studies: Flipspot.
https://oohmedia.com.au/flipspot/
oOh!media. (2021b). Case studies: Nash+Banks.
https://oohmedia.com.au/nashbanks/
Outdoor Media Association. (2014b). A healthy media plan.
https://www.oma.org.au/healthy-media-plan
MISSION03
Outdoor Media Association. (2014a). The role of Out of Home.
https://www.oma.or.au/role-out-home
Outdoor Media Association. (2020). Industry performance.
https://www.oma.org.au/Industry-Performance
Outdoor Media Association. (2021). Building MOVE 2.0.
https://www.oma.org.au/building-move-2
2021옥외광고해외통신원연간활동보고서 ┃321
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