총 366페이지

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MISSION
01
해외옥외광고물안전점검세부기준및안전점검방법
미
국
협회에서권장하는옥외광고물안전관리가이드라인 ······································· 6
캐 나 다
지역별특성을반영한옥외광고안전점검기준 ············································· 22
영
국
사후점검보다최초승인에중점을둔옥외광고물안전관리 ······························ 32
독
일
건축물법의안전요건적용을받는옥외광고물 ·············································· 46
프 랑 스
강력한규제를통한옥외광고안전유지 ····················································· 58
싱가포르
명확한규정과강력한처벌을통한안전관리 ················································ 68
중
국
세부적인항목의옥외광고물안전점검기준 ················································· 76
일
본
낙하사고를계기로개정된안전관리기준 ···················································· 88
호
주
공적수준의안전점검과자율적인안전관리 ··············································· 104
MISSION
02
해외자유표시구역디지털옥외광고매체성공사례
미
국
고비용고효율의뉴욕타임스퀘어(TimesSquare)광고································· 116
캐 나 다
규제의틀내에서자유로운운영이가능한특별간판구역 ······························· 126
영
국
민간에서소유하고관리하는피카딜리라이츠(PiccadillyLights) ··················· 136
프 랑 스
디지털도시전환을위한스마트스트리트퍼니처프로젝트 ··························· 146
싱가포르
화려함보단도시의미관을중시하는싱가포르 ············································ 160
중
국
차별적관리를받는상하이푸동상업지구 ················································· 168
일
본
지역적특색을위해설정할수있는광고물활용지구 ··································· 176
호
주
허가과정과여론의제약속디지털랜드마크구축을위한노력 ······················· 194

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