총 46페이지
45페이지 본문시작
별첨
인용
6(2), 77-118.
Rogers, T. (2015, October). Bonds: The Boys [Video] 3. Clemenger BBDO
김경진 (2019). [ONE SHOT] ‘데이터 먹는 하마’ 유튜브, 세계 모바일 인터넷 1/3 쓴다.
Melbourne.
URL:
중앙일보. 2019.5.9. URL: https://www.joongang.co.kr/article/23462294
https://adsspot.me/media/case-study/bonds-the-boys-video-3-28c271d3e3ba
박진우, & 김민정. (2020). 자유표시구역 활성화 및 향후 운영방안 연구. 한국 OOH 광고
Sandvine
(2020).
Global
Internet
Phenomena
2020.
URL:
학회 학술대회, 23-38.
https://www.sandvine.com/download-report-mobile-internet-phenomena-re
서울특별시청
(2021).
서울시
우리마을가게
상권분석
서비스.
URL:
port-2020-sandvine
https://golmok.seoul.go.kr/main.do
Taylor, R., & Charles, J. P. (2006). The Value of Exposure Provided by Outdoor
월간디자인(2021). “디스트릭트홀딩스 iF 디자인어워드 2021 수상작” . May 27, 2021.
Advertising: A Critique of Outdoor Advertising Visibility Adjustments. Villanova
URL:
University.
https://m.post.naver.com/viewer/postView.nhn?volumeNo=31588582&memberNo=3
Times Square Alliance (2016). The Economic Impact of Times Square. URL:
4550514
https://www.timessquarenyc.org/sites/default/files/body-pdfs/EconomicImpact
유승철, 민지원, & 황혜형. (2016). 한국 디지털 사이니지 연구의 어제와 오늘: 연구 추
1pager2016.pdf
세와 미래 연구 제안. 한국콘텐츠학회논문지, 16(10), 745-757.
Times Square Alliance (2021). Times Square Monthly Pedestrian Count Report.
한국옥외광고센터 (2021). 2021 옥외광고 해외통신원 연간활동보고서, 제8호.
URL: https://www.timessquarenyc.org/
Bendixen, M. T. (1993). Advertising effects and effectiveness. European journal of
Tull, D. S. (1965). The carry-over effect of advertising. Journal of Marketing,
marketing, 27(10), 19-32.
29(2), 46-53.
Fitts, R. L., & Hewett, W. C. (1977). Utilizing the before after with control group
experimental design to evaluate an outdoor advertising campaign. Journal of
Advertising, 6(1), 26-39.
Jagadish, H. V. (2015). Big data and science: Myths and reality. Big Data Research,
2(2), 49-52.
Lovett, M. J., & Staelin, R. (2016). The role of paid, earned, and owned media in
building entertainment brands: Reminding, informing, and enhancing enjoyment.
Marketing Science, 35(1), 142-157.
oOh!media Ltd (2021). The long and the short of Out of Home. URL:
https://oohmedia.com.au.
Percy, L. (1983). A review of the effect of specific advertising elements upon
overall communication response. Current Issues and Research in Advertising,
옥외광고센터 37
인용
6(2), 77-118.
Rogers, T. (2015, October). Bonds: The Boys [Video] 3. Clemenger BBDO
김경진 (2019). [ONE SHOT] ‘데이터 먹는 하마’ 유튜브, 세계 모바일 인터넷 1/3 쓴다.
Melbourne.
URL:
중앙일보. 2019.5.9. URL: https://www.joongang.co.kr/article/23462294
https://adsspot.me/media/case-study/bonds-the-boys-video-3-28c271d3e3ba
박진우, & 김민정. (2020). 자유표시구역 활성화 및 향후 운영방안 연구. 한국 OOH 광고
Sandvine
(2020).
Global
Internet
Phenomena
2020.
URL:
학회 학술대회, 23-38.
https://www.sandvine.com/download-report-mobile-internet-phenomena-re
서울특별시청
(2021).
서울시
우리마을가게
상권분석
서비스.
URL:
port-2020-sandvine
https://golmok.seoul.go.kr/main.do
Taylor, R., & Charles, J. P. (2006). The Value of Exposure Provided by Outdoor
월간디자인(2021). “디스트릭트홀딩스 iF 디자인어워드 2021 수상작” . May 27, 2021.
Advertising: A Critique of Outdoor Advertising Visibility Adjustments. Villanova
URL:
University.
https://m.post.naver.com/viewer/postView.nhn?volumeNo=31588582&memberNo=3
Times Square Alliance (2016). The Economic Impact of Times Square. URL:
4550514
https://www.timessquarenyc.org/sites/default/files/body-pdfs/EconomicImpact
유승철, 민지원, & 황혜형. (2016). 한국 디지털 사이니지 연구의 어제와 오늘: 연구 추
1pager2016.pdf
세와 미래 연구 제안. 한국콘텐츠학회논문지, 16(10), 745-757.
Times Square Alliance (2021). Times Square Monthly Pedestrian Count Report.
한국옥외광고센터 (2021). 2021 옥외광고 해외통신원 연간활동보고서, 제8호.
URL: https://www.timessquarenyc.org/
Bendixen, M. T. (1993). Advertising effects and effectiveness. European journal of
Tull, D. S. (1965). The carry-over effect of advertising. Journal of Marketing,
marketing, 27(10), 19-32.
29(2), 46-53.
Fitts, R. L., & Hewett, W. C. (1977). Utilizing the before after with control group
experimental design to evaluate an outdoor advertising campaign. Journal of
Advertising, 6(1), 26-39.
Jagadish, H. V. (2015). Big data and science: Myths and reality. Big Data Research,
2(2), 49-52.
Lovett, M. J., & Staelin, R. (2016). The role of paid, earned, and owned media in
building entertainment brands: Reminding, informing, and enhancing enjoyment.
Marketing Science, 35(1), 142-157.
oOh!media Ltd (2021). The long and the short of Out of Home. URL:
https://oohmedia.com.au.
Percy, L. (1983). A review of the effect of specific advertising elements upon
overall communication response. Current Issues and Research in Advertising,
옥외광고센터 37
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