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Ikuta, T. Yukawa, K. and Hamasaki, H., 2007, Regional branding measures in Japa
n - Efforts in 12 major prefectural and city governments, Place Branding an
d Public Diplomacy, 3(2), pp.131-143.
John Urry (2002). The Tourist Gaze(2nd ed.). London; Thousand Oak.
Low, G. S., & Lamb, C. W. (2000). The measurement and dimensionality of brand
associations. Journal of Product & Brand Management, 9(6), 350-368.
Stern,J. (1997). Advertising on the Web: What makes people click. Indianapolis, I
N: Que Corporation.
Taylor, C. R., Franke, G. R., & Bang, H. K. (2006). Use and effectiveness of billb
oards: perspectives from selective-perception theory and retail-gravity mode
ls. Journal of Advertising, 35(4), 21-34.
°í¾ç½Ãû ȨÆäÀÌÁö http://www.goyang.go.kr
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52 Çѱ¹Áö¹æÀçÁ¤°øÁ¦È¸
°ü±¤°´ÀÇ ½Ã¼±> (64-80ÂÊ).
Ikuta, T. Yukawa, K. and Hamasaki, H., 2007, Regional branding measures in Japa
n - Efforts in 12 major prefectural and city governments, Place Branding an
d Public Diplomacy, 3(2), pp.131-143.
John Urry (2002). The Tourist Gaze(2nd ed.). London; Thousand Oak.
Low, G. S., & Lamb, C. W. (2000). The measurement and dimensionality of brand
associations. Journal of Product & Brand Management, 9(6), 350-368.
Stern,J. (1997). Advertising on the Web: What makes people click. Indianapolis, I
N: Que Corporation.
Taylor, C. R., Franke, G. R., & Bang, H. K. (2006). Use and effectiveness of billb
oards: perspectives from selective-perception theory and retail-gravity mode
ls. Journal of Advertising, 35(4), 21-34.
°í¾ç½Ãû ȨÆäÀÌÁö http://www.goyang.go.kr
ºÎ»ê±¤¿ª½Ãû ȨÆäÀÌÁö https://www.busan.go.kr/index
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