ÃÑ 80ÆäÀÌÁö
80ÆäÀÌÁö º»¹®½ÃÀÛ
Âü°í
5
ÀÚ·á
1
Access Economics. (2017). National Economic Study of the Outdoor Media Industry. Outdoor
MediaAssociation.
2
Garcia, J. (2019, 8¿ù 8ÀÏ). Amber alert pilot program can work 'subconsciously'. Brisbane Times.
https://www.brisbanetimes.com.au/national/queensland/amber-alert-pilot-program-can-
work-subconsciously-20190808-p52f94.html
3
Outdoor Media Association. (2017). Economic Benefits of Out of Home & other Advertising:
A look at the Deloitte Access Economics studies into Out of Home and the wider Advertising
Industry.
4
Outdoor Media Association. (2017). Submission to Draft Amendment to North Sydney DCP.
https://www.oma.org.au/sites/default/files/uploaded-content/field_f_content_file/oma_-2017-
31-03_-submission_amendment_north_sydney_dcp.pdf
5
OutdoorMediaAssociation.(2020).HowtouseOutdooradvertisingtoinfluence:ADrinkWise
casestudy.
https://www.oma.org.au/sites/default/files/uploaded-content/field_f_content_file/aooh_
february_2020_final.pdf
6
OutdoorMediaAssociation.(2021).OMANationalHealthandWellbeingPolicy.
https://www.healthyoutdoor.org/the-policy/annual-reports
5
ÀÚ·á
1
Access Economics. (2017). National Economic Study of the Outdoor Media Industry. Outdoor
MediaAssociation.
2
Garcia, J. (2019, 8¿ù 8ÀÏ). Amber alert pilot program can work 'subconsciously'. Brisbane Times.
https://www.brisbanetimes.com.au/national/queensland/amber-alert-pilot-program-can-
work-subconsciously-20190808-p52f94.html
3
Outdoor Media Association. (2017). Economic Benefits of Out of Home & other Advertising:
A look at the Deloitte Access Economics studies into Out of Home and the wider Advertising
Industry.
4
Outdoor Media Association. (2017). Submission to Draft Amendment to North Sydney DCP.
https://www.oma.org.au/sites/default/files/uploaded-content/field_f_content_file/oma_-2017-
31-03_-submission_amendment_north_sydney_dcp.pdf
5
OutdoorMediaAssociation.(2020).HowtouseOutdooradvertisingtoinfluence:ADrinkWise
casestudy.
https://www.oma.org.au/sites/default/files/uploaded-content/field_f_content_file/aooh_
february_2020_final.pdf
6
OutdoorMediaAssociation.(2021).OMANationalHealthandWellbeingPolicy.
https://www.healthyoutdoor.org/the-policy/annual-reports
80ÆäÀÌÁö º»¹®³¡
¸Þ´º
ÇöÀç Æ÷Ä¿½ºÀÇ ¾Æ·¡³»¿ëµéÀº µ¿ÀÏÇÑ ÄÁÅÙÃ÷¸¦ °¡Áö°í ÆäÀÌÁö³Ñ±è È¿°ú¹× ½Ã°¢Àû È¿°ú¸¦ Á¦°øÇÏ´Â ÆäÀÌÁöÀ̹ǷΠ½ºÅ©¸°¸®´õ »ç¿ëÀÚ´Â ¿©±â±îÁö¸¸ ³¶µ¶ÇϽðí À§ÀÇ ÆäÀÌÁöÀ̵¿ ¸µÅ©¸¦ »ç¿ëÇÏ¿© ´ÙÀ½ÆäÀÌÁö·Î À̵¿ÇϽñ⠹ٶø´Ï´Ù.