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City of Englewood, ¡°First Amendment to Billboard Agreement with WOW Media, Inc.¡±,
cityofinglewood.org/AgendaCenter/ViewFile/Item/4473?fileID=2580>, (°Ë»öÀÏ: 2024. 4. 19.).

WOW Media, , (°Ë»öÀÏ: 2024. 4. 19.).

Benny Taubman, ¡°WOW Media ?OOH Owner Today¡±, OOH Today 2022.12.30.,
-media-ooh-owner-today/>, (°Ë»öÀÏ: 2024. 4. 19.).

Oliver McAteer, ¡°Real-time flight data used for first time in OOH drive by Delta¡±, Campaign US 2018.7.2.,
,
(°Ë»öÀÏ: 2024. 4. 19.).

Silberstein, R. B. & Nield, G. E.(2008). ¡°Brain activity correlates of consumer brand choice shift associated
with television advertising¡±, International Journal of Advertising, 27(3). pp.359-380.

Franke, G. R. & Taylor, C. R.(2017). ¡°Public perceptions of billboards: a meta-analysis¡±, Journal of
Advertising, 46(3), pp.395-410.

Patrick Frank, ¡°Plotting Strategy By The Coalition To Ban Billboard Blight¡±, OOH Today 2019.5.30.,
oohtoday.com/from-the-coalition-to-ban-billboard-blight/>, (°Ë»öÀÏ: 2024. 4. 19.).

Patrick Healy, ¡°Full Motion Billboards Have Booster in Inglewood, But Also Critics¡±, OOH Today 2019.11.20.,
,
(°Ë»öÀÏ: 2024. 4. 19.).

Orange Barrel Media, ¡°Sunset Spectacular¡±, , (°Ë»öÀÏ: 2024. 4. 19.).
 Michael Kaplan & Kimberly Stewart(2023). Standing out from the crowd: How digital is changing the OOH
advertising landscape. New York: Neuro-Insight U.S. Inc.

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